Strategic Growth PlanA roadmap to sustainable and profitable long term growth.
Strategic planning is the fundamental process by which a company determines specific action steps to achieve future goals. It is the map to guide your activities on the way to your destination by providing the specifics that need to be done when, by whom, and with what resources. Planning allows the company as a whole to focus on the right priorities and activities to accomplish the company goals, and is one of the key management tools and activities that will allow a company to proactively manage its growth from one level to the next. Strategic Planning also offers management an invaluable opportunity to step back from the day to day operations and concerns of running a business and take stock of where they are headed and where they have been.
The Focus and Elements of Strategic Planning for Growth Process: ( 5 step process)
- Gather, analyze, and summarize information.
- Analyze information relating to the organization’s value proposition and internal factors and external forces likely to impact its short- and long-term success.
3. Create (or verify) your organization’s mission, vision,and sweet spot.
4. Create strategic goal statements.
5. Identify and prioritize the means by which you will achieve the strategic goals.
6. Identify tactics, assign roles and responsibilities, establish timelines, and define metrics
7. Plan for the unexpected and unanticipated.
8. Take steps to ensure constant and consistent execution throughout the entire organization.
9. Take steps to continuously improve.
The key deliverables of the Strategic Planning Process include:
1. Identification of your company’s current opportunities, threats, strengths, and weaknesses – based on an assessment of your company’s environment and internal capabilities.
2. A written plan that clearly outlines what you and your team want your company to become in the long-term – including specific measurable results to be achieved 3-5 years out (what we call the company’s “Strategic Mission”).
3. Within the plan, the identification of specific strategies (long-term results to be achieved) related to seven Key Result Areas (factors critical to long-term success) and specific, measurable, time-dated Goals that support these strategies.
4. Development of your team’s strategic planning capabilities so that you and your team can continue to develop, implement and manage your company’s plans over the long-term, with or without consultant involvement.
5. Promotion of a common vision for the company, a commitment to common goals, and a common language for future discussion of strategic issues. In brief, implementing this process helps ensure that all planning team members (and the company as a whole) are on the same page with respect to the company’s future direction and the steps needed to take the company where it wants to be.